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Russian Souvenirs in general and Matryoshka dolls in particular are always well sold in retail. But the total volume of sales in retail is always lower than in wholesale trade. If you want to develop in this direction, a few tips from experienced wholesalers may be helpful. We are engaged in wholesale for many years, we know the market and we won't keep our practices in secret.
Customers
Who is your customer in wholesale trade? First of all, Russian Souvenir shops, both real and online. If you offer them a high-quality product and do not scare with the price, after a series of first orders they become your regular customers. In fact, the volume and frequency of their orders will depend only on how much and successful they sell the goods.
Small wholesale orders can arrive from individuals, mostly for accessories. Wedding, New Year, Christmas and other large-scale holidays - that's what usually makes people to pick up goods for all family, friends and acquaintances.
One-time orders for wholesale lots are often made by representatives of medium and large companies. When they need to make gifts to the whole team, a large batch of magnets, key chains, nesting dolls (it all depends on the budget allocated for gifts) will always be an excellent solution. At the same time, it is often necessary to make custom design with images of the brand or city – in this case, you'll need to have links with the manufacturer.
The largest regular customers are other wholesalers. If you manage to reach such a company, try not to miss it and do your best to transfer it to the category of regular customers.
How to make them interested
Two parameters are important for any customer: quality and price. And even more important is their ratio, keeping the orders profitable. Therefore the goods you offer should be faultless in the quality plan, irrespective of cost, and the price range should satisfy any inquiries.
Among bestsellers you may find inexpencive classic nesting dolls for 5, 7 and 10 pcs. Accessories (magnets, key chains, brooches, etc.) are always needed as well. Overall, the best selling positions are listed in the special article. But don't make an assortment only of budget goods. Be sure to put in the store or on the website a few of truly gorgeous and expensive dolls. They will surely attract attention and won't allow to pass by. But their role is not limited to advertising.
Customers who focus on serious collectors will look only for such goods. There is always a small segment of those who need something special, art, exclusive. And anyone who is interested in you, will understand by these positions, what a great offer awaits him in any price range.